Enautics had built SegmentSync, middleware designed to bridge Oracle Eloqua and Adobe Experience Cloud, but had never landed it inside a real enterprise. Working directly with the founder, I led the first production deployment at Mountain America Credit Union (MACU), then used that blueprint to roll the same architecture out to Anixter and DHL.
Role Led the engagement end to end as technical POC — schema design, audience lifecycle logic, sprint coordination, and pilot validation, then repeated the rollout for two further clients
Enautics needed a way to prove that its middleware, SegmentSync, could connect marketing automation and web personalization in a real enterprise — starting with MACU's loan application funnel.
SegmentSync was built to feed email engagement (sends, opens, clicks) into Adobe Analytics and to recognize returning email subscribers the moment they landed on the website.
Without this link, a subscriber who clicked an email offer and then visited the site was shown the same generic content as a first-time visitor.
Enautics needed a real, production install in a regulated environment to prove the product worked before it could be sold to other large enterprises.
SegmentSync was new, unproven software being installed at a financial institution — every part of the rollout had to be designed from scratch and tested safely before going live.
Oracle Eloqua, Adobe Analytics, and Adobe Target had never been wired together at MACU — the data schemas, event rules, and audience definitions all had to be designed from the ground up.
The loan application funnel is core revenue infrastructure for a credit union — any bug in real-time identification or targeting could break the application flow itself.
MACU's existing Adobe Analytics setup lacked the precise milestones needed to tell apart someone browsing rates from someone actively filling out a loan application.
As technical lead, I designed the schemas and audience logic, then coordinated engineering to build a closed loop between Eloqua, Adobe Analytics, and Adobe Target.
Audited and restructured MACU's Adobe Analytics setup, engineering precise event-tracking rules across the loan application pipeline so each step could be measured on its own.Adobe Analytics · Funnel tracking
Designed a framework that scored users live as Aware (browsing top-of-funnel content and email), Interested (using loan calculators or rate sheets), or Engaged (actively working on a loan application).Audience lifecycle scoring
As a user's lifecycle stage changed, SegmentSync pushed that segment simultaneously to Oracle Eloqua and Adobe Target, keeping email and web in sync with the user's live behavior.Eloqua · Adobe Target
When a known user returned to the site, SegmentSync identified them instantly and handed Adobe Target their lifecycle segment, which bypassed static content to surface a loan offer matched to their stage.Real-time identification · Personalization
The MACU pilot gave Enautics its first real-world deployment, its first enterprise case study, and a documented deployment playbook — turning an unproven product into one with a 37% lift to point to.
Offline email metrics now flow into Adobe Analytics, and real-time web behavior flows into Eloqua and Target — closing a loop that was previously two disconnected systems.
Known users hitting the site are recognized instantly and shown a loan offer matched to their lifecycle stage instead of static, one-size-fits-all content.
An isolated pilot validated SegmentSync's latency and data integrity before it touched MACU's full production web properties — a financial-services-safe rollout model.
The schemas, lifecycle logic, and rollout process built for MACU were reused as standalone implementations for two further multinational enterprises.
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