Scoped as a five-phase plan: kickoff and data audit, event/property configuration, staging validation, custom reporting, and go-live monitoring.
Role Scope and deliver the Mixpanel implementation — audit, configuration spec, validation, and rollout
Each phase builds on the last: scope and audit the current state, configure Mixpanel tracking, validate it in staging, ship reporting and training, then monitor at go-live.
Align on project goals, scope, stakeholders, and expected outcomes, then audit the current tracking implementation to identify the data points that need to migrate to Mixpanel.
Stand up the Mixpanel property and define the event, user-property, and identity tracking model that the engineering team will implement.
Validate the Mixpanel implementation on staging and confirm goals and events are captured accurately before rollout.
Build out custom reports and dashboards in Mixpanel and train the team to use the interface.
Monitor Mixpanel data after switchover to confirm tracking accuracy and data integrity hold up in production.
* Engineering implementation effort is outside this estimate and scoped separately with the engineering team.
** Source materials list Custom Reports as a "4 hour" task with a recorded total of 8h; the 8h figure is carried into the totals below.
A live Mixpanel property with event tracking, user properties, and cross-device identification configured against an audited tracking plan, tested in staging, and confirmed accurate at go-live.
Core property setup with defined events for clicks, form submissions, and other key custom interactions.
User properties and User-ID configuration enabling identification of the same user across devices.
Staging test pass confirming accurate data collection, plus alerts configured for unexpected changes in goal and event data.
Mixpanel dashboards and reports built to support the team's analytics needs from day one.
Relevant team members trained on navigating Mixpanel, with post-launch monitoring in place to confirm tracking and data integrity hold up in production.
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